Cowboy Values by James P. Owen


Jim Owen leads a massively successful seminar that is in huge demand by financial groups, teachers’ organizations, and professional associations. His first book, Cowboy Ethics, has sold more than 60,000 copies in two years. Now Owen continues his nonpartisan message, offering the legacy of the cowboy as a model of accessible, positive qualities that all can agree on, regardless of religion or political persuasion.

This new book explains the enduring values he observed in cowboys, ones that can lead us to personal and professional fulfillment: a “can-do” spirit, authenticity, courage, strength of character, humbleness, chivalry, and heart. Accompanied by striking full-color photos, this motivational guide is the only book of its kind, and it will inspire readers from all walks of life in the tradition of best sellers such as Fish!, Good to Great, and Think and Grow Rich.

Says C. J.: Found this while grocery shopping and, because of the absolutely breathtaking photography, snapped it up, and I’m glad I did. Good for an uplift when “urban” and where this country seems headed begins to drag your smile down.

Cowboy Ethics by James P. Owen

A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were back in the days of the Open Range.

A decade ago, the book Cowboy Ethics first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?”

In the years since, the book’s “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.

Says C. J.: I happened to see Cowboy Values by Mr. Owen when I was at our local grocery and, on a whim, bought it, mostly because the photographs are absolutely beautiful.  Then I started reading–well worth the price, believe me.  Made me a fan.  You’ll totally love Mr. Owen’s books. Guaranteed.